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There’s a massive trust recession happening right now for small business owners. Whether you’re online or brick and mortar, it doesn’t matter—people don’t trust you, so they’re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers.

We’re talking about going beyond polished “AI slop” and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are the ones who can get people to truly know, like, and trust them.

💡 What You’ll Learn:

• Why polished content is failing (and raw content is back)
• How to differentiate yourself in an AI-saturated space
• The 3 things you must share if you want people to trust you
• How to build a behind-the-scenes strategy that works
• What really checks the “trust” box for customers today

🛠️ Practical Takeaways:

• Produce real content: Not AI fluff. Your competitive edge is authenticity.
• Get personal: Share your story, your why, your journey—not just the tactics.
• Show behind the scenes: Raw photos, short updates, and unpolished content can build faster trust than a glossy campaign.
• Anchor your presence: Make sure customers can Google you, see your site, and verify your credibility.

⏱️ Chapters

• 00:00 Why “Know–Like–Trust” Broke (and How to Fix It)
• 01:45 Personal > Polished: The Pendulum Swing Back
• 04:00 A No-AI (or AI-lite) Stance to Stand Out
• 06:10 Your 4-Pillar Weekly Content Plan
• 08:15 Proof Mechanics: Case Studies That Convert
• 10:00 Building Access & Responsiveness into Your Brand
• 11:30 Overcoming the Trust Recession with Real Content

📌 Real Talk:

• The trust gap is only getting wider—if you’re not producing content, you’re already behind.
• Customers are skeptical. They will research you, your brand, and your credibility before they buy.
• If you want to break through, you’ll need to get uncomfortable and share more of the real story behind your business.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#trustrecession #marketingstrategy #personalbranding #knowliketrust #betterhumanbusiness